Pricing From Data, Not Opinion

Every pricing recommendation Jason and Carrie Levi make is built from a comparative market analysis using sold data from the last 60–90 days in the specific community, price range, and condition category relevant to the property. They do not price based on what sellers want to net, what the Zestimate says, or what comparable homes sold for in 2022. They price based on what buyers are actually paying right now in the current market.

For sellers, this means the pricing conversation is sometimes uncomfortable. Peak-era expectations frequently collide with current data. Jason and Carrie are direct in those conversations — not confrontational, but honest. A seller who understands why the number is what it is makes better decisions than one who was told what they wanted to hear and then watched their home sit for 90 days.

Negotiation Built Into the Strategy From the Start

How a home is priced determines what kinds of buyers it attracts and what kinds of offers arrive. Jason and Carrie’s negotiation approach starts at the list price, not at the negotiating table. A correctly priced home creates genuine buyer competition — even in a calmer market. An overpriced home attracts buyers who are specifically looking to negotiate aggressively because the market time signals that the seller is flexible.

On the buyer side, negotiation is about understanding what leverage exists and using it appropriately. In NoCo’s 2026 market, buyers have real negotiating room in most price ranges above $600,000. Using that room strategically — through price, contingencies, closing timeline, and credits — is more effective than a low-ball offer that signals bad faith and kills the relationship with the seller before a deal can be made.

In Northern Colorado’s 2026 market, the deals that close cleanly and at the right number are almost always the ones where pricing and negotiation strategy were built from data — not hope.